To tackle The team sports monopoly must be daring

Launch a national daily, in France, in 2008, it is a sacred challenge. We had not seen it since the failure of "infomatin" in 1996. To tackle "The team" sports monopoly, must be daring. "Sport" is is broken teeth in 1988, after a year of existence. But Michel Moulin, Alain Weill IRAP appears playable: the two men go out on 3 November a new daily newspaper dedicated to football, rugby and racing, called "Le 10 Sport".

"10, It's dream, this is the number of Platini, Zidane and Maradona!" to get yesterday Michel Moulin, on the sidelines of a press devoted to RMC Sport Conference: this "plurimédia" agency created by Alain Weill radio will provide the bulk of the articles of the future sports daily. Passionate about football, former advisor to the MTP, Michel Moulin was known by launching the weekly announcements "paruvendu", that it has resold year last Hersant media. In business, the man is therefore not a starry-eyed. As Alain Weill, the boss of the Group NextRadioTV (CTMR, BFMTV, "Net 01"...). The tandem partnered to launch this alternative newspaper "L'Equipe". All in a society cellmate to 65 by Michel Moulin, 19 by NextRadioTV and 16 by "La Tribune" (which belongs to Alain Weill).

It's Michel Moulin which bear the bulk of investment encrypted by Alain Weill "to a few million euros". He swear that he will lead to a "promotional and logistical" support to the project. And "The team", Michel Moulin is low-profile: "we are not going to compete head-on with"Team", which is a major newspaper, but find a complementary place.". It is not normal that there is in France as a single sports daily, there where there are two elsewhere.

best 100,000

In fact, "The 10 Sport" will speak mainly ball round and oval where the journal of the Group Amaury is omnisports. And it will be best 100,000 sold, or three times less than "The team".

The newcomer looks like a mutant daily, to halfway between the free and the traditional newspapers. With a tabloid format more practical than that of "The team", "le10" will feature twenty-four pages all quadri and will appear 7 days a week. But he will focus mainly on price: 50 eurocents, there where "The team" costs 1 euro Monday and 85 cents on other days. To achieve profitable also cheap daily, Michel Moulin and Alain Weill to rely on a "low cost" concept The drafting of the "10 Sport" will have only a dozen journalists (against 210 for "Team" and 300 with the magazine). They produce only eight pages on the 24 of the journal. But with reinforcements from Daniel Bravo and Luis Fernandez for soccer, Fabien Galthie for rugby. The rest of the newspaper will be delivered by RMC Sport, which will produce turnkey articles made by 80 journalists from the station... Benefit to "The 10 Sport", the fixed charge will be reduced to a minimum. Advantage for RMC Sport, which already provides BFMTV and "La Tribune" in sports info, turnover additional if adventure is a success.

But to balance this new sports daily, will reach "of 80,000 to 90,000 best with four pages of pub", which is not obvious. "It is in crisis need to invent a new model of newspapers," provide Michel Moulin and Alain Weill.